Introduction 

This report looks at the results of  a survey of adults in relation to their reasons for choose a summer holiday destination.

Men and women:

First of all, comparing the results for men and women, it can be seen that some factors affect both groups equally, for example the price, good local food and "friend recommended it". 

There are, however significant differences in the results for factors as sport facilities wich are more important to men, near water wich is more important to women, interesting local culture wich is more important to women and attractive advertisement wich is more important to men.

Conclusion

It appears that the factor more important to men is the attractive advertisement and sport facilities, and the more important to women is near water and good local food. In contrast, the factor less important to men is interesting local culture, and the less important to women are the price, interesting local culture and attractive advertisement.